Mitigating Investors Risk Perception

At GEN Israel, we were part of the Tel Aviv Sparks Innovation Summit (tlvsparks.com).

The moderator was: Ayla Matalon, Chair, GEN Israel and Angel Investor

Our speakers were:

• Yaffa Krindel, Angel Investor and Board Member at Outbrain, Theranica, and Ashdod Port Company

• Tal Abuloff, Senior Associate at Grove Ventures

• Salit Lev, Director of entrepreneurship and geographic demographic promotion, Innovation Authority
  
  We're on our way to a meeting with a VC or ANGEL INVESTOR, following MONTHS of preparation focusing on Product-Market FIT, our SOLUTION compared to competition, MARKET dynamics and GROWTH rates, marketing STRATEGIES, COSTS and PRICING, and potential EXIT strategies. We are the best TEAM one could imagine.

  How will the INVESTMENT RISK be EVALUATED: How close is the dream to REALIZATION, and what are the BARRIERS to success? We discussed methods for Reducing MARKET RISKS through partnerships with DESIGN PARTNERS and securing commitments from INITIAL CUSTOMERS, simulations for order PLACEMENTS, NON-DILUTIVE Funding, building TEAM strength, and creating an EMOTIONAL CONNECTION with the investor.