Exciting Events Coming Up in Italy
25 Oct 2010

A little glimpse here into some of the most exciting events happening in Italy this year for the Week:

Failing to Succeed, Rome
Failing to Succeed will draw together a stellar panel to discuss positive failure, an area which GEW will champion strongly this year. The event features Reid Hoffman, co-founder of LinkedIn and Partner at Greylock, as well as David Thorne, US Ambassador to Italy and Mario Moretti Polegato of Geox. Luca Paolazzi, CEO of Italian Host and entrepreneurship acceleration body META Group will also be present.

I-REALIZE Lean Start-Up Hack: Build, Measure & Learn, Torino
As part of GEW, I-REALIZE is organising the Lean Start-Up event to focus on the entrepreneurial approach. The event, collaboration with Google, draws together a panel, who will discuss and explain the concept of Lean Start-Up, as well as a clinic powered by Google which will help attendees to put some of the lessons of the day into practise. The panel will consist of entrepreneurs, investors, bloggers and experts and they will try to define the picture of Lean Start‐up and adapt it to the Italian case. Entrepreneurs will also be able to submit their websites before the event. 5 selected websites will then be analysed by the onsite Google team. Those present will also be able to meet one-on-one with the Google Adwords team in order to understand how to improve the ROI using an appropriate Adwords campaign. Build, Measure and Learn will be the theme and the leitmotiv of the day. More at www.irealize.eu.

Firenze Crea Impressa at Florens 2010
Florens 2010, an expo promoting Florence’s cultural heritage and landscape as key drivers of economic growth, is combining with GEW this year to bring the worlds of art and entrepreneurship together. The Firenze Crea Impresa collaboration with GEW aims to stimulate the production of innovative business ventures in areas of interest of angel investors and provide an overview of innovative start-ups within the wider cultural context of the cultural values championed by the wider festival.