Marketer's Expo

Back by popular demand, our “intro” class on experiential marketing. For up-and-coming event marketers or those who might be seasoned in other areas but brand new to this industry, we offer a rapid-fire master class on “the basics.” We’ll deliver an overview focused on what you need to know to thrive and survive.

Topics to be covered include an overview of experiential marketing, top trends, rundowns of the 12 types of experiential programs, plus case studies. We’ll also touch on measurement, logistics and planning/budgeting. You’ll get a real feeling for what experientially is, why it’s growing and what’s next.