BUSINESS IDEA EXPO - The Beginning of Tech-Driven Innovation (MGEW 2025)

The Business Idea Exhibition is an engaging and creative platform designed to inspire innovation and entrepreneurship among students. Participants will work in teams to develop and present original business ideas — either a product or a service — that are both practical and executable. Each team will display their concept in an allocated space, showcasing their creativity through stall decor, setup, and presentations.

Teams will be judged based on the practicality of their idea, stall decor and appearance, and presentation quality, which must include:

• Introduction to the business
• Strong marketing plan
• Feasibility plan
• Operational plan

Throughout the process, teams will engage in strategic thinking, collaborative planning, and creative execution, gaining valuable experience in turning ideas into actionable business models.