Local Reach Accelerator: DHA Campus Guide to Local SEO & Google Business

This training module at DHA Campus shows you how to tap into the power of local SEO to make your business discoverable by people in your area. You’ll learn how to claim and fully optimize your Google Business Profile (GBP): fill in accurate NAP (Name, Address, Phone), select the correct business category, set working hours, and upload high-quality photos or videos — all essential to building trust and visibility. The course also covers building consistent local citations — listing your business on trusted local directories (plus any relevant Pakistan-based directories) to reinforce your legitimacy and help search engines recognize your business’s location.  Finally, you’ll learn strategies to encourage and manage customer reviews — how to politely ask for reviews, respond to them (positive or negative), and leverage them to build trust and improve local rankings. By the end, you’ll have a complete local-SEO setup ready to attract nearby customers and drive real-world traffic.