Rawalpindi SEO Lab: Tool-Driven Website Auditing & Analytics ( Rawalpindi )

This training module at our Rawalpindi campus focuses on equipping you with the tools and skills to audit and analyze websites from an SEO perspective. You’ll begin with Google Search Console, where you’ll learn to investigate index coverage, mobile usability, and performance metrics. Next, you’ll dive into Google Analytics, exploring how to segment traffic, measure engagement, and track conversion funnels. Then, we introduce key third-party SEO tools (for example, SEMrush, Screaming Frog) that help you run in-depth technical audits: checking for site errors, crawlability issues, and on-page optimization. In hands-on labs, you will pull data from all these tools, combine insights, and generate actionable SEO reports. By the end of the session, you'll be able to diagnose SEO problems, measure your site's health, and plan optimizations based on real data.