SEO Toolkit Essentials: Rawalpindi Campus Guide to Website Audits

This course at Rawalpindi Campus introduces students to the most important SEO tools — from free offerings by Google to powerful third-party platforms — and how to use them to audit and improve a website. You’ll start with Google Search Console, learning to track indexing status, detect crawl and indexing errors, view search queries and see which pages are performing in search results. Then, you’ll use Google Analytics to analyze user behavior: traffic sources, session duration, bounce rates and conversion paths — enabling data-driven decisions on content and SEO strategy. The syllabus also covers popular third-party tools (like audit, site-health and backlink tools) to identify technical issues, performance bottlenecks or backlink problems. By the end of the module, participants will be capable of performing comprehensive website audits, diagnosing SEO issues, and using the data to plan effective optimization and growth.