Social Media Marketing Basics SMM– Gulshan-e-Ravi

This module introduces participants to the core concepts, objectives, and strategies of social media marketing (SMM). Learners will gain practical knowledge to build a professional social media presence and align marketing efforts with business goals.

Training includes:

• Objective of SMM:
  Understand the purpose of social media marketing and how it supports business growth, brand awareness, and customer engagement.
• Why We Need SMM:
  Explore the importance of social media in modern business, including visibility, lead generation, and audience interaction.
• Types of Social Media Marketing:
  Learn about various platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok) and the unique strategies for each.
• SMM Goals & Strategies:
  Discover how to define clear goals, set measurable KPIs, and develop actionable strategies for content, engagement, and growth.

By the end of this module, learners will be able to set up professional social media profiles, understand platform-specific strategies, and create goal-driven social media campaigns.