GEW 2015: TABA Youth Chapter and Code For Pakistan bring Digital Marketing Training Workshop Conversion Rate Optimization by Ali Raza

TABA Youth Chapter organized a Digital Marketing Workshop on Conversion Rate Optimization with Code for Pakistan's Lahore Civic Innovation Lab at University of Management and Technology (UMT), Lahore. Digital marketing is a need of the 21st century as it provides effective access to the masses. This avenue presents an under-exploited opportunity for kickstarter companies and their products.
The Workshop aims to leave its participants with a comprehensive idea about Conversion Rate Optimization, its importance and how to optimally harvest its advantages. It also hopes to educate about Visitors’ Psychology. Case studies were presented to clarify the concepts and to derive home the potential of Conversion Rate Optimization.