THE PITCH

Exposure is a key element when it comes to naturing enterpreneurs, "The Pitch" was created with an aim of growing young enterpreneurs to market leaders. The pitch is a T.V program that has student companies pitching to judges so as to convince them to buy in their idea.  The program is aired on a local T.V station Nation T.V hence the student company get exposed to the corperate world. 
Three schools were chosen to compete for the top spot during season one of the pitch. Innovation, scalability and profitablity were some of the key pointers that the judges used to critic the student companies. 
Bansweet company which was from Dagoretti High School managed to scoop the top slot which their product Nanas which was bread spread made out of bananas.  "The whole experience was an eye opener and it made us view enterpreneurship with a different perspective", expressed Alex Kiilu the C.E.O Bansweet company.

In partnership with Riara University, Junior Achievement Kenya saw to it that the whole program was a succes as the enterpreneurs got a notch higher and learnt alot in regards to making their business succesful and sustainable so as to become market leaders in their respective fields.