Plan for a Winning Website

lan your website for now and for future growth!

Fact – 90% of people will search you online before they buy from you. So, firstly if you do not have a website you are missing out on an important opportunity for potential new customers to find you!

Your website is your chance to make a great impression and the ability for you to showcase your services, tell your potential customers why they should buy from you, as well as show that your business is legitimate and trustworthy.

However, many websites are not planned in the first place and contain mistakes that ends up with the potential customer simply leaving the site.  This workshop will help you plan for your what you will need to build a website (whether by you or a professional), so you can build a winning website that works for your business.

From planning your navigation, your brand, content (written and visual), social media, adding an event calendar, email marketing, payment options to the ultimate call to action.

We will discuss:

  • * Your Sitemap/Navigation
  • * Content – Photos & Text
  • * Contact Forms
  • * Functionality Modules & Plugins
  • * Call to Action

About the Presenter:

Andrea has over 20 years of professional experience in marketing, branding and communications working in the UK, Australia, New Zealand and Canada. Having worked her way around the world as a graphic designer, she started a craft brewery in Australia giving her hands-on knowledge of running a business. Previously working at Spark Centre in Oshawa, she helped build their brand from inception. Recently she has been running her own branding and marketing business B-Zinga. Now working at BACD as a business advisor with a focus on marketing, she is very keen to share her knowledge with new business owners helping them create a better digital presence. Having moved her from Australia, she now lives in Oshawa with her Canadian husband and 2 Australian-born children.

 

REGISTER HERE

DIID Logo 2017Do It In Durham is a series of events taking place in the Region of Durham from 13 to 27 November 2017. This series is in celebration of Global Entrepreneurship Week. Every event is an opportunity to network and grow your business and your knowledge. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.