Sales Strategy and Innovation: Solving the Right Sales Problem

Many salespeople are said to be “barking up the wrong tree” when they are following the wrong course of action because their beliefs or ideas about the problem are incorrect. Are you solving the right problem? This sales training program is specifically designed to provide field sales and sales management practitioners practical and immediately applicable approaches to identifying the right problems and formulating potential innovative solutions. Each module provides participants with frameworks, templates, and illustrative cases to facilitate more productive and insightful training sessions.