SEO Workshop

Amna Masood is a marketing and data technologist specializing in inline community building, content strategy and bogging.



This workshop is aimed to master the fundamentals of SEO and avoid making common mistakes while learning practical skills you can apply immediately. Ensure that you have the tools and strategy to rank your business in local search and map results.



You will learn about:



*Summary*

KEYWORD RESEARCH

CONTENT OPTIMIZATION

SITE OPTIMIZATION

SCHEMA (MICRO FORMATS)





*Details*

KEYWORD RESEARCH

Keyword semantics 

Keyword attributes

Keyword distribution 

Long tail and short tail 

Target keyword approach 



CONTENT OPTIMIZATION

Title tag

Meta description tag

How to use headings (H1, H2, H3, H4….H6)

Correct usage of DoFollow and NoFollow tags 

Optimum content length 

Keyword density

Beginning, middle and ending of an optimized article

Understanding the code behind the webpages



SITE OPTIMIZATION

Overview Only



SCHEMA (MICRO FORMATS)

Overview Only