From Registration to Growth: ROC Startup Guidance for IT Entrepreneurs- Session 3

The third session highlighted market access and customer development, with a focus on positioning products, communicating value, and attracting early adopters in Colomboصs rapidly evolving IT market. Participants explored practical strategies for branding, digital marketing, customer engagement, and product validation tailored to emerging startup needs. Through interactive discussions, they identified target markets, evaluated user preferences, and developed actionable customer acquisition models. By combining insights from market research, brand strategy, and user behaviour, the session equipped participants with the skills to create strong market presence and accelerate business traction in a competitive environment.