From Registration to Growth: ROC Startup Guidance for IT Entrepreneurs- Session 3

The third session highlighted market access and customer development, with a focus on positioning technology solutions, validating value propositions, and reaching customers in Kandyصs diverse business landscape. Participants explored practical strategies for branding, digital marketing, customer onboarding, and product testing tailored to startup contexts. Through collaborative exercises, they identified customer segments, evaluated user needs, and developed actionable customer acquisition models that support early traction. By combining insights from market analysis, brand strategy, and user behaviour, the session equipped participants with the capability to create strong market presence and accelerate adoption in a competitive environment.