Storytelling for Business Success

Why Storytelling?
As an entrepreneur, your ability to move your target audience emotionally is the key to a positive respond to your call to action. A purposeful story has the power to ignite a strong emotional response. Research has shown that the right emotional content can encode your story into the mind of your target audience and create emotional unity.  Emotional unity increases the desire for your product or service.

The Competitive Edge
Your ‘Signature’ story is the one competitive edge you bring to the marketplace that no one can match, provided it’s purposeful and contain emotional content. In this Interactive workshop you will discover:
=> The 5C’s Storytelling Model
=> How to deliver the VAKS
=> The Then, Now and How story

 About the Presenter:

Marlon Shaw is the owner of Knowledge X Inc.  – a knowledge hub specializing in training and coaching entrepreneurs and business professionals to use public speaking to grow their business. Operating under our popular consumer brands Speak and Grow Your Business™ and Entrepreneur Public Speaking™, our signature workshops and coaching programs has helped hundreds to grow their business with unique messages that attract their ideal clients and increase their cash flow.

 

REGISTER HERE

 

Do It In Durham is a series of events taking place in the Region of Durham from 13 to 27 November 2017. This series is in celebration of Global Entrepreneurship Week. Every event is an opportunity to network and grow your business and your knowledge. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.