Find Your Million-Dollar Business Idea

Thinking about starting a business, but not sure which idea to pursue? Many entrepreneurs fail, or never get started, because they focus on something that doesn’t match their skills or connections.

In this workshop, we’ll take a different approach: begin with the groups you already know, uncover their challenges and frustrations, and see how you can grow these into business opportunities.

We’ll work together to generate ideas, explore the size of each opportunity (in dollars or Swiss francs), and map out your first steps. Whether you’re a student curious about entrepreneurship or a young professional looking for your next step, this is a chance to connect your strengths with real-world opportunities—and maybe spot the start of your own million-dollar idea.

With Edward Boon, researcher and lecturer in marketing and entrepreneurship (Webster University Geneva)

Organisation : Webster University Geneva