Thematic Module: Google Tools to Support Internationalization

AICEP organized another Thematic Module dedicated to the theme "Google Tools to Support Internationalization", October 17th in Águeda.

In this thematic session, Mário Camões, Business Development Manager of Google Portugal, presented free information tools and digital marketing tools that Google offers to support companies in the process of internationalization.

Improving decision-making on betting markets and reaching qualified international audiences in a segmented, measurable and scalable manner are some of the topics we will address in this session, explaining how these Google tools contribute to winning customers and conducting international business.

Invited companies shared their experiences of internationalization, witnessing the benefits of using online tools in decision making and their positive impact on international business.