Think Digitally

There is a difference between thinking you’re digital and digital thinking. The difference often gets lost in the discussion of digital business. Thinking you are digital is the confidence you get from reaching for your smart phone, looking at a display screen, using analytics to answer a question, etc. It feels interactive and engaging so it must be digital, right? Yes but there is much more to digital thinking that dreaming up ways of putting today’s business processes onto smartphone glass.

Thinking digital starts from the outside-in before it builds the business from the inside-out. Word association offers a way to expose this way of thinking and that is the focus of this post. Let’s start with the outside in aspects of digital thinking.