Stop Guessing Your Customer

Most entrepreneurs don't fail because of bad ideas - they fail because they build for people they've never spoken to. This session will teach founders, freelancers, and innovators how to replace assumptions with data, using simple but powerful customer interviews and survey tools.

In 75 minutes, participants will learn: 

How to ask questions that pull out real frustrations, motivations, and objections 
The exact tools to run interviews and surveys even with zero budget 
The difference between polite answers and buying signals