Turn your Website into a Lead Machine

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 30 events happening to celebrate, inspire and motivate entrepreneurship.  There is a rich eco-system of support, funding and entrepreneurial resources for businesses.
 
This workshop will cover how to optimize your website to generate leads and how that impacts your marketing and sales efforts.
 
Key areas:

- understanding marketing costs and cost per acquisition

- fundamentals of cost per action and why it's important.

- the basics of analytics

- how to use marketing costs to scale your business

- how to build a simple dashboard

REGISTER HERE

 About the Presenter:

Colin DeYong, SMASH Local is a Digital Marketing veteran with more than 16 years of experience in web marketing, project management and corporate training. He has consulted with businesses in the Greater Toronto Area, provided strategy & tactical campaigns to Non-Profits in Washington, DC, where he lived for 3 years. He also spent time in India, building Digital Marketing teams & training Web Developers & Programmers on how to build websites for SEO and conversion.  He is the founder of SMASH Local, a boutique marketing agency, providing digital marketing strategy to small & medium-sized businesses.  Colin began his marketing career 16 years ago. And at just the right time. Another relatively unknown was making its way through cyberspace …….Google. Google revolutionized entire industries by introducing the world to Inbound Marketing.

 An expert in SEO, SEM and User Experience, Colin focuses his practice on educating & training business owners on marketing effectiveness.  Colin lives in Whitby with his wife of 11 years and 2 beautiful kids, Reid and Sydney.