Understanding Digital Marketing Strategy – Now a Foundation of the Marketing Mix

Do It In Durham is in celebration of Global Entrepreneurship Week.  In Durham we have over 50 events happening to celebrate, inspire and motivate entrepreneurship.  There is a rich eco-system of support, funding and entrepreneurial resources for businesses.
Understanding Digital Marketing Strategy – Now a Foundation of the Marketing Mix
Digital marketing is a relatively new phenomenon. Accordingly, most companies know how to market themselves offline, but few understand online marketing, let alone the plethora of new options exploding onto the scene each year. This session will help attendees understand online marketing by creating a framework with which to designate and evaluate each medium, and the framework will help to answer the question; which medium should be utilized for which purposes and when. 
About the Presenter
Jeff Quipp is one of the world’s leading authorities on digital marketing, and getting measureable results from the ever expanding array of advertising options available via the web. Combining “How To” techniques with digital strategy, Jeff (and his firm Search Engine People Inc.) works with companies of all sizes to help them capitalize on all the marketing opportunities they’re missing online. He is the founder and CEO of Search Engine People Inc., Canada’s largest digital marketing agency, and 6 time recipient of the Profit 100, the list of the Fastest Growing Companies in Canada. Jeff is a sought after speaker, and is a regular columnist for the Globe and Mail, Financial Post, Huffington Post, Profit Magazine, Toronto Star, and many other publications.