YouTube – Your Best Foot Forward

Touted as the second largest search engine on the planet, receiving over a billion visitors per month, averaging one out of every two people on the internet. YouTube has the potential to be a major force in your marketing war chest.

But YouTube is not without its challenges in driving marketing success for your business. Understanding some clear and concise best practices can give your business the competitive edge it needs to stand out above the competition, and generate the results you’re looking for.

In this session, we will be identifying the key steps to researching, creating, and promoting your YouTube marketing strategy to the world. How to evaluate what’s working and where to refine to continuously improve your results. Don’t miss this action-packed 90 minutes, guaranteed to help you drive better YouTube marketing results.

About the presenter:

George Gill, CEO and Founder, GILL Solutions Management, LLC

George Gill (@GeorgeGill) helps businesses grow and master the power of online marketing through metrics using Google Analytics. Companies benefit from George and his team’s “no sugar coating” approach towards analysis, strategy, and implementation of marketing plans that are measurable and successful. GILL Solutions provides full service digital marketing solutions, analytics, marketing training, and growth consulting and coaching. Their philosophy is that nothing should be done online unless the results are measurable. From this mission stemmed the creation of the Google Analytics Mastery Training Program. With over 700 students and clients in over 25 countries, GILL Solutions has successfully impacted hundreds of business worldwide.

Prior to founding GILL Solutions, George founded seven startups throughout his career spanning retail, service, and business-to-business entities ranging from  single- to multi-location, and the development of his own franchise with international locations in Canada and the United States. Regardless of business type, category, or industry, George firmly believes measurement is the difference between failure and success.

George has been a featured speaker at Digital World Expo, the OBM Network, and the Chamber Business Forum. He is also a member of the Canadian Internet Marketing Association, Toastmasters International, and a former board member of the Water Level Alliance.

George is happily married, has three children, and in his spare time, is an avid photographer.

REGISTER HERE

DIID Logo 2017Do It In Durham is a series of events taking place in the Region of Durham from 13 to 27 November 2017. This series is in celebration of Global Entrepreneurship Week. Every event is an opportunity to network and grow your business and your knowledge. There is a rich eco-system of support, funding and entrepreneurial resources for businesses.