Concept Initiation workshop

As part of the Idea Lab program the concept initiation workshop aims at : Onboarding idea stage startups and training them how to segment their customers, define what is the problem they are facing and build their solution architecture. Startups will learn to develop their unique value propositions.

The workshop covers the following : 

• Short introduction to the fundamentals of customer discovery theory: pain points, assumptions, Jobs-to-be-done, pains and gains.
• What does a persona look like? How do we recognize their characteristics? And most importantly how do we segment them?
• Teaching the startups that Customer Discovery and Experimentation is a recursive process developed to understand the customers’ needs, before proceeding.
• Define what they need to validate, how to validate their riskiest assumptions (Qualitatively: customer validation, how to run interviews with the audience, tips on how to formulate questions ...)