Global Entrepreneurship Week - Split 2019

OVERVIEW

This year, GEW takes place from November 18 to 24 in more than 160 countries around the world, including Croatia. This year's edition of GEW Split is organized by Student Business Incubator (SPI) in collaboration with the Split Business Center (PCST) and the UPIT association.

Numerous educational lectures, workshops, panel discussions, networking events and a 24-hour hackathon competition were prepared with the participation of numerous local and international experts.

Free business consulting

From Monday to Friday (November 18-22, 2019), free business consulting will be held at the premises of the Student Business Incubator at the Faculty of Economics (Annex, 3rd floor, room 348) from 10 am to 1 pm. If you have a business idea but do not know where to go or need advice on a specific challenge that you face in your work, do not miss out on this great, and also free opportunity!

Monday

14:15-15:00h

„B2B marketing“ – Paula Pavić i Šime Živković; SeekandHit (Auditorium - Reference center, EFST)

Former EFST students, Paula Pavić and Šime Živković, have been working at the Digital Marketer position at SeekandHit for two and a half years. They are in constant contact with clients and are in charge of data analysis, strategy development, development and optimization of advertising campaigns, as well as planning, establishing and maintaining a good client-agency relationship.

As part of GEW, they will give a lecture on B2B Marketing, through which they will share their experiences and provide information on successful and effective business-to-business marketing.

17:00-18:30h

„IP Management in EU-funded Projects/Horizon 2020“ – Jorg Scherer, EU IP Helpdesk (Auditorium - Reference center, EFST)

The workshop is open to all concerned and will provide participants with a basic understanding of how to properly address intellectual property issues and teach them about common pitfalls and challenges of intellectual property in EU-funded research and innovation initiatives (Horizon 2020 or soon Horizon Europe).

Jörg Scherer is also the CEO and founder of Eurice and has been acting as Head of Research and Development and as Business Advisor in the academic and industrial sector for over 20 years. Has remarkable success in coordinating and participating in more than 60 European research and innovation projects, ranging from FP4 to Horizon 2020. Since 2005 he has been involved in European Intellectual Property Assistance Offices, he now coordinates intellectual property across the EU building program capacity that attracts more than 3000 participants annually. In 2016 alone, he delivered over 50 lectures and trainings in the field of IP management and exploitation strategy in Horizon 2020.

After the training, participants will be able to answer the following questions:

- What are the key features of an EU funded project?

- At what stage of the project is intellectual property important?

- What are the rules in Horizon 2020 and what are the conditions to be met?

- What terminology is used?

- How do you determine the relevant background for your project?

- How can ownership of project results be defined?

- What are the key aspects of intellectual property that should be considered under Horizon 2020?

Tuesday

14:15-15:00h

„What is PR?“ - Luka Šipić, Vrh komunikacije (Small amphiteater, EFST)

During his education, Luka Šipić opened the public relations agency Vrh komunikacije, which provides clients with creative and original communication solutions with a focus on creating compelling content and telling a brand story.

Public relations as a discipline of communication sciences, and often a supportive function in marketing, is his agency's primary activity. That is the reason he will give a lecture on "What is PR?", through which he will point out the importance of communication with the public and building mutually beneficial relationships between the organization and its publics.

This lecture is organized in cooperation with the Youth Club Split.

18:30-20:00h

„The role of technology in sustainable and inclusive cities" - assoc.prof.dr.sc. Maja Ćukušić (Auditorium 13, EFST)

Assoc. prof. dr. sc. Maja Ćukušić, employee of the Department of Business Informatics at the Faculty of Economics in Split, leader and principal researcher on the project "Customer oriented (re) design of information systems and modeling of information systems based on the example of smart city services 2018-2022", will give a useful lecture, to which the entrance is free.

Wednesday

12:15 – 13:00h

„Innovation Workshop”- Goran Škugor and Toni Mastelić, Ericsson (Small Amphitheater, EFST)

For more information on this workshop, visit the Student Enterprise Incubator Facebook page soon!

16:15 – 17:00h

User Experience Mapping - Vibor Cipan and Andrej Antolović, Point Jupiter (Auditorium 7, EFST)

The third day of Global Entrepreneurship Week will introduce us to two experts from Point Jupiter - Vibor Cipan and Andrej Antolović.

Vibor Cipan is the CEO and founder of Point Jupiter. Prior to establishing Point Jupiter, he worked at UX Passion and at Microsoft's Development Center in Copenhagen, and before that at Microsoft Croatia. He is a published author, well-known expert and speaker, often seen discussing business, startups, software development, customer experience and service design topics at domestic and international conferences.

Andrej Antolović is an experienced visual designer with a history of working in the information technology and services industry. He is skilled in user interface design, user experience design, conversion and usability. He is also a senior IT expert.

Admission to this lecture is free.

Thursday

16:15 – 17:00h

„Oracle Primavera-Practical Project Management Models”- Davor Delić, Primakon (Auditorium 12, EFST)

Davor Delić, co-founder of Primakon, a leading regional company for the implementation of project management process, will deliver a lecture on “Oracle Primavera - Project Management Models in Practice”.

More than 20 years ago, he brought Primavera to Croatia and the region and he has since then, as a project manager, team member or consultant, been involved in a number of successful implementations of project management solutions at project, program and corporate level.

17:00 – 18:30h

„Inclusive Cities: Tools and Techniques" - Ivana Ninčević Pašalić (Auditorium 13, EFST)

Ivana Ninčević Pašalić attends postgraduate doctoral study at the Faculty of Economics with the field of research "E-participation in smart cities" and participates as a researcher on the project of the Croatian Science Foundation "User-oriented (re)design of processes and modeling of information systems in the context of smart city services 2018 – 2022.  The entrance is free.

Friday

10:00 – 13:00h

„How to use a loan to finance a business?” - doc.dr.sc. Mira Krneta, HBOR (Auditorium - City Hall 1, EFST)

The goal of the workshop is twofold: transfer of knowledge and know-how related to negotiation and use of loans and facilitating understanding of the process of applying for (and granting) of loans as a source of financing growth and business development of new and existing entrepreneurs.

Workshop participants will be introduced to the procedure for applying for a loan through the preparation and processing of required documentation.

A hackathon weekend

The Smart City Challenge hackathon will be held from Friday, November 22 until Sunday, November 24. Participants will have 24 hours to develop a solution (prototype) in one of the given challenges: Internet of Things (IoT), smart homes and buildings, smart transportation, smart manufacturing, smart environment, smart health, smart citizens.