Market in motion

Market in motion | Fayoum | GEW 2026 | NextWorld

Market in motion - Market & Opportunity Lab brings together participants in Fayoum for a practical afternoon of entrepreneurship learning, peer exchange and community connection. The day is structured around two complementary activities for different stages of the entrepreneurial journey.

1:00 PM–3:30 PM  |  MarketLab

Participants will showcase products and services, connect with customers and meet other people building businesses locally. And through this process will take notes and steps into product development.

4:00 PM–6:00 PM  |  Opportunity Lab

Participants will work through problem identification, customer definition and basic solution development. The objective is for each participant or team to leave with an opportunity hypothesis they can investigate further.

Networking and closing connect participants across both activities. Attendees should leave with stronger local connections, clearer next steps and practical ideas they can continue testing after GEW.