The road to business

The road to business | Luxor | GEW 2026 | NextWorld

The road to business - Entrepreneurship & Business Stories brings together participants in Luxor for a practical afternoon of entrepreneurship learning, peer exchange and community connection. The day is structured around two complementary activities for different stages of the entrepreneurial journey.

1:00 PM–3:30 PM  |  Entrepreneurship as a Career - Luxor

Participants will explore what becoming an entrepreneur actually involves, including opportunity identification, uncertainty, learning, resilience and practical first steps. The conversation will also discuss how entrepreneurial skills can create value even before someone launches a company.

4:00 PM–5:30 PM  |  Business Stories - Luxor

Business owners will share real experiences behind building their companies, including difficult decisions and lessons learned. Audience discussion will connect these experiences to leverage the entrepreneurial thinking.

Networking and closing connect participants across both activities. Attendees should leave with stronger local connections, clearer next steps and practical ideas they can continue testing after GEW.