Conduct a market study activity

A comprehensive market study was conducted at aleta wondo polytecnic college, facilitated by trainers Asegid and Tsdeke, involving 36 participants (30 female, 6 male). Primary research methods identified significant unmet needs within the female demographic. The winning insight was the discovery of a viable market gap for a Key recommendations focus on targeting this specific demographic with an adjusted product and pricing strategy to capitalize on identified customer preferences.