Connecting the Dots: Digital Market Linkage & Ecosystem Collaboration

As part of the GEW 2025 celebrations, Orbit Innovation Hub organized a Digital Market Linkage (DML) session under the theme �Connecting the Dots.� The session brought together key ecosystem actors to explore how collaborative digital solutions can strengthen market access for MSMEs and medium enterprises. A panel discussion was held featuring representatives from Kifiya, Arada Mart, and EDI, who shared perspectives on digital payment systems, marketplace integration, and enterprise support services. The discussion highlighted gaps, opportunities, and practical steps to enhance digital readiness and market linkage across the ecosystem. Following the panel, Orbit Innovation Hub facilitated a learning session for participants, sharing insights, lessons learned, and key recommendations drawn from OIH�s implementation of the SEED program�s Digital Market Linkage component. This segment helped the audience understand what has worked, what challenges were encountered, and how future collaborations can further strengthen digital market access for entrepreneurs. An exhibition also showcased products and services from enterprises supported through the DML Lab, demonstrating how digital visibility can translate into real business opportunities.