Experience sharing for startups by successful woman entrepreneurs

Woreta Town hosted a Digital Market Linkage workshop on November 29, 2025, aimed at supporting MSMEs in expanding their market presence. Delivered by Orbit through the SEED initiative, the training guided participants on using Telegram to reach a larger customer base. Women entrepreneurs enhanced their digital marketing capacity, improving product promotion and driving business growth and economic empowerment. On the same day, the town also facilitated an experience-sharing session that connected emerging entrepreneurs with seasoned business professionals. Participants gained practical insights on competing in the market and building sustainable enterprises, while also strengthening their skills, confidence, and networks to support long-term entrepreneurial development.