Market Linkage

On November 12, 2025, a digital market linkage event in Debretabor town equipped Micro, Small, and Medium Enterprises (MSMEs) with strategies to expand their market presence. As part of the Orbit program—a SEED project partner—the initiative introduced a Telegram platform to connect businesses with a broader customer base. The training enabled women entrepreneurs to effectively use digital tools to promote their goods and services, improving connectivity and opening up new avenues for growth. This provision of vital resources successfully increased participants' market reach and advanced their economic empowerment.