Market Linkage

A digital market linkage event was held in Gondar town on 13 November 2025, aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) by enhancing their market presence. This initiative, part of a program under Orbit—a partner of the SEED project—focused on connecting participants to a Telegram platform designed to make their businesses accessible to a wider customer base. Through this training, women entrepreneurs learned to utilize digital tools effectively to promote their products and services, fostering greater connectivity and creating new growth opportunities. By equipping attendees with these vital resources, the event enhanced their market reach and supported their journey toward economic empowerment.