Market Linkage

A digital market linkage initiative was conducted in Gondar town on November 13, 2025, with the objective of strengthening the market presence of Micro, Small, and Medium Enterprises (MSMEs). Organized under the Orbit component of the SEED project, the event centered on a Telegram platform that connects businesses with potential customers. The training empowered women entrepreneurs by enhancing their proficiency with digital promotional tools, thereby expanding their market access and fostering economic empowerment.