Market Linkage

The Market Linkage event in Addis Zemen town, aimed to empower women-owned Micro, Small, and Medium Enterprises (MSMEs) by enhancing their market presence. This initiative was part of the program under Orbit, a partner of the SEED project, and focused on connecting participants to a Telegram platform designed to make their businesses accessible to a wider customer base. Through this training, women entrepreneurs learned how to effectively utilize digital tools to promote their products and services, fostering greater connectivity and opportunities for growth. By equipping attendees with these vital resources, the event sought to enhance their market reach and support their journey toward economic empowerment.