Market Linkage

The Market Linkage event in Dessie aimed to empower business owners by improving their visibility in the market. As part of the Orbit program, a partner of the SEED project, the initiative focused on linking participants to a Telegram platform that increases accessibility to a broader customer base. During this training, women entrepreneurs acquired skills in leveraging digital tools to effectively promote their products and services, enhancing connectivity and opening up new growth opportunities. By providing attendees with these essential resources, the event aimed to expand their market reach and support their path to economic empowerment.