Recognition and Certification Ceremony for Institutions and Individuals Contributing to GEW 2025

As the sun rose on the second day of the workshop, November 29, 2025, the third session of the CETW for IDPs took a deep dive into marketing and customer relations. This critical session taught participants that having a product is only half the battle; knowing how to reach the right people is key. The training modules were adapted to informal economies, teaching the attendees how to build trust and loyalty within their host communities and among fellow displaced persons. This session highlighted the "Global" aspect of GEW by introducing universal principles of trade and negotiation, yet applying them to the local context of the Nov 28�29 event. Participants role-played sales scenarios and discussed how to communicate value effectively. This focus on soft skills and market dynamics empowered the group, giving them the confidence to not only start a business but to sustain it by building a loyal customer base.