Round 02 – Group BDS _ Session 06 — Mekelle, November 19, 2025 (Late Morning)

Session 06 focused on marketing strategies and brand development. 40 participants learned about creating brand identity, understanding target audiences, and effectively communicating value propositions. Trainers demonstrated low-cost and digital marketing methods, highlighting tools that small businesses can use to reach customers efficiently. Participants practiced drafting marketing plans and received feedback to improve their strategies.