(Day Four – GEW): IP Basics for Entrepreneurs

This session clarifies the difference between trademarks and trade names in entrepreneurship.

Participants explore acceptance conditions, legal requirements, and protection criteria.

Case studies from Algeria illustrate how businesses secured—or lost—their brand rights.

The talk highlights the importance of early registration to avoid market conflicts.

Attendees learn how proper classification affects long-term brand stability.

By the end, participants gain a clear understanding of how identity becomes legally protected.