Matana University Entrepreneurship Showcase 2025

The Entrepreneurship Showcase is a signature academic program of Matana University designed as the culmination of the Entrepreneurship 1 and Entrepreneurship 2 courses. Through this event, students present product innovations, idea development, and entrepreneurial thinking that they have designed since the beginning of the semester. This showcase is not merely an exhibition—it is an academic–practical platform where students introduce their Minimum Viable Products (MVPs) while preparing for their formal launch into the market.

This activity provides an experiential learning opportunity by bringing students’ work beyond the classroom into a public setting. In doing so, students receive direct feedback from the broader community, strengthen the validation of their ideas, and enhance their confidence as future entrepreneurs. This aligns with Matana University’s vision of producing graduates who excel academically and are resilient in facing the challenges of the global industry.

As a flagship program, the Entrepreneurship Showcase has proven successful in previous campus implementations, receiving high enthusiasm from students, lecturers, and visitors. By being held at Living World Alam Sutera—known as a mall with the concept of “Home Living, Lifestyle & Eat-tainment,” and its commitment to community development and visitor experience—the event carries even greater strategic value, including:

1. Strengthening collaboration between Matana University and the business sector through mutually beneficial interaction spaces.
2. Providing broad exposure for students’ innovative products to the wider community and potential real consumers in South Tangerang and surrounding areas.