Find customers online – and keep them

FREE half day course - Online marketing for new businesses

 

If your business has a website one of the following is true:

 

1.Your site has lots of visitors, and converts many of them to customers

 

2.Your site has lots of visitors, but not enough calls/clicks/buys

 

3.Your site doesn’t have many visitors

 

If you answered 2 or 3, join XP Web Services and Word Forge and learn how to find more customers online – and keep them.

 

This free 3.5 hour interactive seminar is an introduction to search engine optimisation (SEO) and content writing for the web. It will:

 

• Help you understand how SEO can boost your business

 

• Introduce you to simple SEO techniques you can use on your own site to boost your Google rankings and bring you more visitors

 

• Help you understand how the words you use affect the way people feel about your business

 

• Help you use the right words on your site and across your business, to turn visitors into customers

 

The programme will include

 

• Making sense of it all – when you understand the links between your business, SEO and good content your online strategy suddenly becomes an awful lot easier to develop

 

• What is SEO and what can it do for me?

 

• Simple SEO techniques you can start implementing NOW

 

• Analysing results and acting on them

 

• Making words work – why content matters

 

• ‘Sticky’ content – simple tips to grab your reader

 

• Get your Google or content questions answered

 

Kevin Donnelly founded XP Web Services before most people had even heard of SEO (or Google, for that matter). Since then he’s helped businesses of all shapes and sizes (from the cruise ship industry to online jewellers, photographers to furniture stores) find more customers by helping them climb the Google rankings.

 

Mike Brown is a copywriter and founder of Word Forge. His words help organisations make more of an impact online and in print. He writes for aerospace, health, oil and gas, financial services and construction in the UK and internationally. His work has been used at the United Nations. He’s quite proud of that.