Masterclass: The Entrepreneurial Mindset + Hidden Logic that Unleashes Human Potential

Sometimes a subtle shift in perspective can make a big difference.

We’re all familiar with the stories of iconic entrepreneurs like Steve Jobs, Jeff Bezos, and Elon Musk, yet we often overlook the everyday entrepreneurs who start with little or nothing yet somehow manage to succeed. The question is; How do they do it? More importantly; Why do some people behave this way while others do not?

To the casual observer, entrepreneurs often appear to be a rare breed endowed with unique personalities that somehow enable them to succeed regardless of where they start. Yet when we look beneath the surface, we find a common underlying logic—a mindset—that drives the behavior that empowers them to accomplish extraordinary things.

While embracing this mindset can certainly benefit those who want to start a business, a closer look reveals a powerful framework for thinking that has become essential for individuals, organizations, and communities to adapt and thrive in today’s rapidly changing world. Ultimately, studying the mindset and the methods of everyday entrepreneurs reveals how small changes can unlock human potential on a much broader scale.

In this session, author and internationally recognized thought leader Gary Schoeniger explores the entrepreneurial mindset as a framework for thinking that has become essential for individuals, organizations, and communities to adapt and thrive in today’s rapidly changing world. By combining real-world stories of everyday entrepreneurs with cutting-edge research, Schoeniger delivers a practical how-to guide that not only shows us how to be more innovative and entrepreneurial in our own lives but also how to unlock the untapped entrepreneurial potential in others. Drawing from his forthcoming book, The Entrepreneurial Mindset Advantage: The Hidden Logic That Unleashes Human Potential, attendees will learn how to:

• Recognize the mindset as a hidden mechanism that influences our behavior in ways that can either hinder or enhance our ability to adapt and thrive in the face of change.
• Redefine entrepreneurship in a way that anyone can embrace, regardless of their chosen path.
• Create grassroots entrepreneurial communities that unlock the untapped entrepreneurial potential in people and places that have historically been overlooked or ignored.