GEN Academy: The Role of Generative AI in Entrepreneurial Creativity

Note: This workshop will be conducted in English. Seats are limited. Sign-up here if you are interested in securing a seat. Any remaining slots will be filled on a first-come, first-serve basis.  Participants should be connected to the internet on a device such as a laptop, iPad, or phone to use a free Gen-AI  such as ChatGPT, Copilot or Gemini. Certificates of participation will be issued by Echar Pa'lante.

Generative AI is here. Can it fuel entrepreneurial creativity?

While AI promises to increase effectiveness and productivity, its potential extends further. The possibilities appear infinite - from generating ideas for new products and services to transforming concepts into prototypes. However, initial research tempers overly optimistic expectations that AI alone can enhance creativity. Join us for a look at the human-centered approach required to practically harness its power. 

Attendees will explore:

• The key differences between human and machine creativity. 
• Integrating generative AI into ideation and early prototyping stages to generate novel solutions.
• A demonstration that shows how this integration can be implemented in the context of entrepreneurial education.
• Working in small groups to simulate the workflow for the ideation of a new product.