Masterclass: Shaping Your Brand for Exponential Growth through Inbound Sales

While marketing is how most companies fill their pipeline to close sales, building a brand is an essential part of the process that helps take a company from linear sales to exponential growth. In this masterclass, experienced CEO and founder Jeff Hoffman explains how to:

  • shape your brand,
  • draft your brand promise,
  • identify your brand assets,
  • and how to use your brand to move from outbound to inbound sales with a much lower customer acquisition cost. 

Note: This masterclass will be conducted in English.  Seating will be on a first-come, first-serve basis. 

Speakers

Chairman
Senior Vice President Director of Small & Business Banking Diverse Customer Segments
Wells Fargo