GEN Academy: Unlocking Authentic Customer Demand

Note: This session will be conducted in English.  Seats are limited. Sign-up here to secure a spot. Any remaining slots will be filled on a first-come, first-serve basis.  Certificates of participation will be issued by Echar Pa'lante. 

Echar Pa'lante, in collaboration with the Center for Deliberate Innovation at Georgia Tech, brings to you an opportunity to learn about an innovation approach built on proven principles. 

Why attend? Because even the most ground-breaking innovations can struggle to attract target customers. For every Facebook and Netflix success story, countless startups and projects with game-changing potential meet with indifference - despite the clear benefits. How do you overcome this hurdle and make your innovation a must-have?

Join us to explore the principles of authentic demand developed at Georgia Tech in a field called Deliberate Innovation. These principles help entrepreneurs learn why innovations face indifference - a critical aspect underlying the ability to pivot and succeed.

Attendees will explore:

• The circumstances under which innovations encounter indifference.
• Understanding your customer
• Tools and ideas used in the search for authentic demand.
• Content tailored to the experience of participants who pre-register.