ACCRA, Ghana, 15th November 2026 — Entrepreneurs and business owners across Ghana can sharpen their sales skills at no cost when Global Entrepreneurship Network Ghana (GEN Ghana) and Level Up DNA host The Art of Sales for Business Growth, a free 60-minute live webinar on Friday, 20 November 2026, from 3:00 to 4:00 PM GMT.
The session is part of Global Entrepreneurship Week 2026, which runs from 16 to 22 November. Each year the worldwide campaign brings together local partners to connect aspiring and established entrepreneurs with tools, networks and support.
Sales coach Christopher “Coach” Cumby, founder of US-based Level Up DNA, will lead the session. Cumby has more than 30 years of sales experience, has generated over US$750 million in personal sales, and has led more than 500 sales professionals and entrepreneurs. He will teach his four-part framework of clarity, conversation, conversion and cadence. Participants are asked to bring one real customer or prospect in mind. During the session they will:
- write a one-sentence sales message that explains their offer clearly
- practise asking questions that uncover what customers actually need
- learn how to agree on a next step and follow up with confidence
Each participant will also leave with a ready-to-use AI prompt for preparing customer conversations and a five-day action plan.
“No sales, no business. It’s that simple,” said Stephen Gyasi-Kwaw, Country Founder/Managing Director of GEN Ghana. “Whether you run a startup, a bank, a church, an NGO or a family shop, someone in your organisation is selling every day. We’re calling on every organisation in Ghana to put its sales team and sales leaders in this room. It’s one hour, it’s free, and your team will leave knowing exactly what to do next.”
“Most sales aren’t lost because the product is wrong. They’re lost because the message isn’t clear or nobody followed up,” said Cumby. “Selling isn’t about pressure. It’s about caring enough to understand what your customer needs and then doing what you said you would do. Bring one real customer to this session, and you’ll leave with the words, the questions and the next step to move that conversation forward.”
The webinar is open to startup founders, small business owners, sales teams, freelancers and organisations looking to grow their revenue.
Calling all sales teams
GEN Ghana invites companies, SMEs, non-profits, social enterprises and public institutions to register their entire sales and business development teams, from frontline staff to sales leaders. Each team member should register individually at www.levelupartofselling.com to receive their own joining link.
Registration
Attendance is free, but registration is required, and places are limited to 300 participants. Reserve a place at www.levelupartofselling.com. Registered participants will receive a personal joining link by email.
About GEN Ghana
Global Entrepreneurship Network – Ghana (GEN Ghana) is an entrepreneurship and innovation advancement organisation that provides and promotes a platform of local and international programmes and activities aimed at making it easier for anyone to start and scale a sustainable business. It fosters deeper cross-border collaboration between entrepreneurs, investors, researchers, policymakers and entrepreneurial support organisations, and works with government, corporations, NGOs and development agencies to build healthier start-and-scale ecosystems that create jobs and wealth, educate individuals and accelerate innovation for sustainable social and economic impact.
GEN Ghana is an affiliate of the Global Entrepreneurship Network, which operates independently in more than 160 countries to build one entrepreneurial ecosystem around the world. Learn more at www.gengh.org and www.genglobal.org.
About Level Up DNA
Level Up DNA is the sales and business development advisory practice of Christopher “Coach” Cumby. It helps entrepreneurs, executives, sales leaders and growth-minded organisations turn relationships, sales discipline and decisive execution into measurable results. Cumby has more than 30 years of experience, has personally generated over US$750 million in sales, has led more than 500 sales professionals and entrepreneurs, and has managed over 200 sales agents. He is also an author and speaker, and his books include The Success Playbook. His work is built on the Level Up DNA method: Diagnose, Navigate, Accelerate. Based in Santa Rosa Beach, Florida, USA, Level Up DNA offers one-on-one advisory sessions, sales workshops and tailored consulting. Learn more at www.levelupdna.com.