The Importance of Design Thinking for Entrepreneurs

Entrepreneurship is beginning to be seen not just as an engine of job creation and economic growth but also as a mechanism to develop 21st-century skills such as creativity, collaboration, self-efficiency, and critical thinking. Design thinking is a methodology that provides a solution-based approach to solving problems. This method is a useful mindset for entrepreneurs and small business owners because it teaches them how to become focused on seeing the world through their customer's eyes, how to uncover those customers eyes, how to uncover those customers real needs, how productively generate ideas for solving them and how to quickly learn which of those ideas are viable in the marketplace