Back to Roots connects today's leaders with tomorrow's stars. This unique educational initiative – where successful entrepreneurs return to their former schools and community centers – is a nationwide program that creates meaningful connections among established business leaders and the next generation of potential entrepreneurs. This year's edition has a special focus on social and geographical periphery communities in Eilat and Kiryat Shmona.
Our Approach
The program facilitates engaging encounters where successful entrepreneurs share their personal and professional journeys with students. These sessions go beyond traditional presentations, offering:
- Authentic discussions about successes and challenges
- Real-world management strategies
- Insights into the entrepreneurial journey
- Relatable role models from similar backgrounds
The shared background between speakers and students creates a powerful "like me" effect, scientifically proven to enhance identification and inspiration among young audiences.
Vision for the Future
The initiative envisions a future where high school students throughout Israel are actively connected to technology, business, and social entrepreneurship. Through practical experience, inspiration, and mentorship, the program aims to:
- Strengthen students' self-confidence
- Develop practical entrepreneurial skills
- Contribute to building a resilient civil society
- Create an inclusive and forward-thinking community
- Ensure equal access to entrepreneurial opportunities