When Plans Change | 5th EcoSwitch Festival Copy

In entrepreneurship, plans rarely unfold exactly as expected. Markets evolve, resources become scarce, unexpected challenges emerge, and entrepreneurs must continuously adapt to move forward.

Join "When Plans Change," an interactive thematic corner at the 5th EcoSwitch Festival, exploring adaptability, resilience, and strategic decision-making in the entrepreneurial journey.

Bringing together expertise in organizational development, sustainability, and real-world green entrepreneurship, this discussion will offer perspectives on navigating uncertainty, responding to changing circumstances, and identifying opportunities when original plans need to evolve.

Featured Participants

Expert: Marwa Abou Dayya — Senior Partner at Beyond Group

Marwa Abou Dayya leads public sector development and reform initiatives across the Levant, North Africa, and international contexts. Her expertise spans governance, institutional capacity, organizational development, policy reform, and programme design.

Working extensively in fragile and transitional environments, she brings experience in helping organizations navigate complex challenges, align stakeholders, and translate strategic directions into practical solutions.

Moderator: Ounsi El Daif — CEO of Eedama and Co-founder of Jibal NGO

Ounsi El Daif is a physicist, sustainability entrepreneur, and educator with extensive experience in renewable energy, environmental innovation, and green entrepreneurship.

As CEO of Eedama and co-founder of Jibal NGO, he works on advancing environmental awareness, sustainability, and entrepreneurial innovation. His experience includes training, mentoring, and supporting innovators working on green projects and sustainable business solutions.

Entrepreneur: Jocelyne Saade — Co-founder of GRADE A PLUS

Jocelyne Saade is a mechanical engineer specializing in renewable energy and co-founder of GRADE A PLUS, a Lebanese green enterprise transforming discarded sheep wool into valuable sustainable products.

Through research, product development, field trials, and continuous adaptation, GRADE A PLUS has developed applications ranging from agricultural soil-enhancement products to natural thermal insulation and other wool-based solutions.

Her entrepreneurial experience illustrates how identifying value in overlooked resources and continuously refining solutions can create new environmental, social, and economic opportunities.

What Participants Can Expect

• Perspectives on navigating uncertainty and changing business conditions.
• Insights into the importance of adaptability and resilience in entrepreneurship.
• Experience from a Lebanese green venture developing innovative circular economy products.
• Opportunities to exchange ideas with sustainability and entrepreneurship professionals.

About the Festival

Organized by the EcoSwitch Coalition, the 5th EcoSwitch Festival brings together Lebanese green entrepreneurs, industry experts, and ecosystem partners for knowledge sharing, collaboration, and networking.

The festival is part of Global Entrepreneurship Week Lebanon 2026.

Participants register for the overall festival and may select three of the four available thematic corners.