Market Research: Understanding Your Customers

In this workshop exclusively for students at the University of Winchester, we will be looking at why completing Market Research before you launch your business is extremely vital to its success as well as the best methods using modern theories and practices.

If you wanted to read further about the best ways of testing your business ideas then take a look at the book by Bland and Osterwalder (2020) called 'Testing Business Ideas'. 

University of Winchester students can book onto this event via CareerConnect, the University's jobs platform for students.