On April 19, 2023, the Global Entrepreneurship Network Philippines hosted a virtual session via Zoom focused on Planning and Control of Marketing Expenses. The esteemed speaker for this event was Mr. Jesse Rey L. Meneses, a professional lecturer at the Philippine Institute of Certified Public Accountants (PICPA). With a specialization in internal control, risk management, audit and assurance, governance, and financial reporting (including IFRS), Meneses brought a wealth of knowledge and experience to the session. He is a Certified Internal Controls Auditor and a Certified Forensic Accountant (CrFA). Moreover, Meneses has lectured for prominent PSE-listed entities such as Ayala Land, Globe Telecom, STI Holdings, LBC Holdings, Central Azucarera de Tarlac, as well as for renowned organizations like Accenture, Singapore International Airlines Eng. Co., Innodata, Asian Institute of Taxation, and the Commission on Audit.
The Planning and Control of Marketing Expenses session aimed to provide entrepreneurs and professionals in the Philippines with valuable insights into effectively managing and controlling marketing expenditures. With marketing being a critical aspect of business growth and success, Meneses shared his expertise to help participants optimize their marketing budget allocation, monitor expenses, and maximize return on investment.
During the session, Meneses discussed the importance of strategic planning in marketing expenditure control. He emphasized the need for a well-defined marketing plan that aligns with the organization's goals and objectives. By setting clear objectives and identifying target markets, businesses can allocate their marketing budget more efficiently and effectively.
Meneses delved into various aspects of marketing expense control, including budgeting techniques, cost analysis, and performance monitoring. He shared practical strategies and tools to assist participants in planning, forecasting, and managing marketing expenses. Through real-life examples and case studies, Meneses demonstrated how businesses can strike a balance between cost control and achieving marketing objectives 
.
The virtual format allowed for an interactive session, enabling participants to engage with Meneses, ask questions, and seek clarification on specific challenges they faced in marketing expense management. Meneses's ability to provide insightful solutions tailored to different industries and organizations resonated with the attendees, who appreciated his practical approach.
Mr. Jesse Rey L. Meneses's extensive experience and expertise in internal control and compliance added a unique perspective to the session. His insights on managing marketing expenses aligned with the objective of promoting financial discipline and ensuring accountability within organizations. Participants gained valuable knowledge that they could implement within their own businesses to optimize marketing spending and improve overall financial performance.
The Planning and Control of Marketing Expenses session hosted by the Global Entrepreneurship Network Philippines was a resounding success, with close to 100 participants benefiting from Meneses's insights. Attendees praised Meneses's ability to simplify complex concepts and make them applicable to diverse business environments.
Events like this, which provide a platform for industry experts like Meneses to share their knowledge, are crucial in fostering the growth and success of entrepreneurs and professionals in the Philippines. The Global Entrepreneurship Network Philippines continues to play a significant role in promoting knowledge exchange, networking, and capacity building among business leaders and aspiring entrepreneurs.
The Planning and Control of Marketing Expenses session with Mr. Jesse Rey L. Meneses highlighted the importance of effective marketing expenditure management in achieving business goals. Meneses's expertise, combined with his practical examples and interactive delivery, ensured that participants left the session with valuable insights and actionable strategies to enhance their marketing practices.
As businesses navigate the ever-changing marketing landscape, the lessons learned from this session will empower entrepreneurs and professionals to make informed decisions, optimize their marketing budgets, and drive sustainable growth. The contribution of Mr. Jesse Rey L. Meneses to the event showcased his dedication to sharing knowledge and his commitment to the advancement